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Event Registration

8 Benefits of Event Management Software

Reading time: 8 min

Imagine saving hours of time and reaching more potential attendees by letting a simple yet powerful tool do the heavy lifting for you! The benefits of event management software range from improving your admissions to communicating with attendees more easily. Join us as we dive into the many reasons why an event management platform will make your life as an event organiser so much simpler.

What is event management software?

It’s the number one tool event organisers should have to streamline their event management process! Event management software is the ultimate platform for planning, promoting, and executing events! With features like ticketing, registration, event marketing, attendee communication, and more, it's your go-to for seamless event organisation.

1. Enhance attendee experience

Event management software is a win-win for both event organisers and attendees. Attendees can conveniently register online in a few simple steps and access all important event details on their devices. As your event approaches, organisers can quickly send important updates sent straight to your attendee's inbox. Then, when the big day arrives, attendees can effortlessly access and scan their event tickets!

An event mockup of Year 12 Formal on a tablet and smartphone

2. Maximise cost efficiency

Imagine utilising an event management software that streamlines your entire event process from start to finish – for free! With a platform like TicketLeap, event organisers can include the super low ticketing fees in the event ticket price so they can reap the benefits of all the platform’s tools without spending a cent. You can easily monitor revenue and gauge the performance of ticket sales to promptly optimise your marketing strategies as needed (like maximising your ad spend!). Additionally, with TicketLeap, you’ll gain a support team that effectively fights chargebacks for you so you keep more money in your pocket!

3. Work with a scalable and flexible platform

Whether you’re hosting a huge occasion or a small gathering, a powerful platform will be tailored to fit events of any size and effortlessly scale alongside you. With user-based roles, a ticketing platform like TicketLeap will allow you to easily manage and expand your team's access based on their assigned responsibilities. You’ll also get to enjoy the flexibility of a mobile-first admin interface, which allows you to manage customer requests and process refunds directly from your phone!

4. Gather data-driven insights

Embrace the power of data! Utilise your captured data to measure event success and areas for improvement in your event planning. Identify peak ticket-selling days, successful marketing campaigns, and best-selling ticket bundles, then leverage these insights for future events and revenue forecasting. To help, event management tools like TicketLeap offer you a versatile set of reports for a holistic view of your event's performance!

screenshot of TicketLeap Admin

5. Save time

Automate attendee management tasks like sending confirmation emails so you can focus on executing successful events. An event management tool will centralise everything, eliminating the need to juggle between various apps for email handling and ticket sales. With TicketLeap’s venue management tool, you can also pre-save your venue information and say goodbye to manually copy-and-pasting these details to your event listings yourself.

6. Increased reach and visibility

Once you’ve launched your ticket sales, attendees looking for events similar to yours can easily search and find your event in search engines like Google! Plus, this listing will be featured on your platform's event discovery page too. Go a step further than physical event flyers! With an online event listing, you can reach a wider audience than ever before!

7. Improve event marketing and promotion

The benefits of event management platforms extend even into your event marketing efforts! Leverage your ticketing software to send targeted email campaigns to your attendees’ email, getting them super excited for your upcoming event. By selecting the right platform, you can easily integrate tools like Google Analytics into your event page, leading to data-driven insights for refining future email campaigns.

As another idea, perhaps you could test out sending an early-bird discount to make sure people don’t miss joining the party and buy their tickets! You can also send out event reminder emails to make sure no one misses your event date! Additionally, if you have multiple events in the pipeline, you can promote those other relevant events to your attendees in your post-purchase messaging.

animated image of two people spreading social posts

8. Gain access to a friendly support team

There’s nothing better than a team that’s got your back! At TicketLeap, once you sign up for free, you immediately gain access to our team of experts with live event experience. We’re here every step of the way to help you host a successful event! Bounce questions off of us like how to build your event ticketing page, set up payments, or even ask us to work with you on your admissions strategy! We also have a ton of help centre articles in case you need some guidance on navigating our ticketing software.

TicketLeap Testimonials

Thinking about using TicketLeap for your event management needs? Here are some testimonials from our clients who love us to show we’re confident that you’ll love our platform too!

"Queensland Wrestling Alliance have used TicketLeap exclusively for ticket sales to our monthly shows. The simplicity of setup, means in ten or so minutes, we've setup all the ticket sales to an entire show, with discounts and terms and waivers. We highly recommend TicketLeap if you want a hassle-free ticket sale platform." - Queensland Wrestling Alliance

"We recently used TicketLeap as our ticketing platform for our major event in September.  This is the first time Destination Goulburn Valley has used the platform, and while it was relatively seamless to use, we still required support from TicketLeap. TicketLeap provided excellent customer service, promptly responding to our inquiries and ensuring a smooth experience. Thanks TicketLeap, we will use your platform again." - Destination Goulburn Valley

"I used TicketLeap for a celebration event that required attendees to purchase tickets, and I was incredibly impressed with how easy it was to use. As someone who isn’t very tech-savvy, I found the platform extremely user-friendly. The instructions for setting up an account and managing my event were clear and straightforward, which took a lot of the stress out of organising such a large event. I could not have done it off without TicketLeap - it made the entire process simple and seamless." - Arts Fest Afters

Sign up for TicketLeap today!

Want to start enjoying the benefits of event management software? Don’t wait any longer! Get your awesome event set up on TicketLeap today and start selling tickets! From streamlined check-in, increased visibility, improved event marketing, data-driven insights, and so much more, we got you covered and then some! Check out our full feature set and learn about all the ways our platform can empower your next event.

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